AdultMatch416 site ?

Just found out not only C is on this new site, but also another 6 MM too. Call the 416 number, operator was telling me the rates are the same as MW. Why is this site created if rates are the same? I thought Andy wanted to create a super premium site to segment the hunting market, therefor premium quality MM with accordingly premium rate, not so. If any Bro found out the reason for this site creation, please let all Bro know.